Why allow others to pirate your game, when you can pirate it yourself and pick up sales in the process?

tinyBuild Games has found success in uploading its new game, No Time To Explain, to the Pirate’s Bay. [...] The game has a unique feature that the full-fledged normal version does not: all of its characters wear pirate hats in-game, along with an ever-present pirate theme.

[...]

“You can’t really stop piracy, all you can do is make it work for you and/or provide something that people actually want to pay for. For us this is humor, we like making people laugh,” Alex added.

The PR stunt also helped with sales:

“We saw very positive WTF REALLY feedback from users, and saw reactions that people bought it simply because they liked the joke. So we don’t see it hurting sales in any way,” [company co-founder Alex Nichiporchik] said.

Good for tinyBuild Games – realistic-minded, humorous, and inventive all at once.

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